Nightclub & Bar Marketing Podcast - Louie La Vella

3 Things Are Killing Your Social Media Game

There are three things that you are doing on social media that is just killing your chances of any success for your nightclub or bar.

Ahh! I don't want your email anymore.

I don't want your email anymore. Why? Listen in for my top reasons as to what's killing email marketing and what I've replaced it with.

Is the music EPK done?

When we get bombarded with links and messages all day long, we don't have time to review an EPK (electronic press kit) - so what do I personally look for when reviewing music and DJ mixes (to sign for brand development or bookings)?

Which is more important: Branding or Marketing?

Trick question, the obvious answer is BOTH. But the real question I get all of the time is, what is the difference between the two? Branding vs Marketing.

When you miss marketing strategy, your tactics fail.

Do you know social media tactics? How to boost a post? What about the strategy? Whoa, there is a huge difference between the two.

Messed up? Don't worry, people will forget.

The beauty of social media behaviours is that people as so quick to jump on you for a mistake and also just as quick to forget - IF you handle the situation properly. Not doing so can 

Your music fans want to know you care. Good or Bad.

Social media behaviours is changing us super fast. People really like to voice their opinions. Your job is to care about it. 

Are you advertising your music/venue competition?

Social media marketing does not to well if you "set it and forget it." Automation tools are amazing, but if you get lazy and forget to engage, you just might find yourself spending ad dollars to promote your competition. 

I will beat you at music marketing EVERY TIME.

How is it possible for you to beat me at the music marketing game? I've been in this long enough to know I can win, every time. BUT, there is a way to beat me... how?

When the smallest influencers might be the biggest.

Timing is everything. In social media marketing and using influencers, sometimes timing can bring a person with 100 followers the power of 100,000.