Discover how Louie La Vella fills venues using the social media algorithm to his ”unfair advantage”. While most businesses fight the algorithm and give up on social media, the LAVELLAMETHOD uses social media to develop a successful strategy and predictably sell out nightclubs and bars. Learn from speaker/author and global concert, nightclub and festival marketing expert Louie La Vella.
Episodes
Apr 26, 2016
Apr 26, 2016
2 min
What happens when you can't skip YouTube ads! Ahhhh! We loved counting down 5-4-3-2-1-SKIP every time we get interrupted with a YouTube ad, and now their new 6 second ad product is non-skippable. As a marketer, you NEED to create content that is quick but also very entertaining and engaging. This interruption can cause a consumer to get annoyed and actually start to hate your brand, not what you want. Entertaining advertising? Great content? They may love the quick video and click out. That's exactly what you want.
Apr 18, 2016
Apr 18, 2016
5 min
Is it time to panic? NOPE. Keep engaging with your audience and the Instagram newsfeed algorithm will actually help you!
Apr 18, 2016
Apr 18, 2016
6 min
What are the best ways to find and use Instagram and Snapchat influencers? How can these people expand your marketing reach? Have we seen this before? Yes we have.
Apr 18, 2016
Apr 18, 2016
9 min
How has use behaviours changed this year? Are you engaging with your audience and getting the most impact from your social marketing?
Apr 18, 2016
Apr 18, 2016
5 min
Is there ever a good time to collaborate with the enemy!? There sure is. Keep your doors open.
Apr 11, 2016
Apr 11, 2016
9 min
Are you wasting money on a social media expert or agency? OR are you losing potential revenue by doing it yourself?
Apr 11, 2016
Apr 11, 2016
6 min
What does Generation Z have up their sleeve? Social marketing is going to change again, and it's all because of GenZ. Closed social networks are on the rise and marketers need to know what they are, how to use them and how we are possibly going to market in them!
Mar 31, 2016
Mar 31, 2016
6 min
Why do we use Twitter anymore? How effective is the platform for nightclub and bar marketing, especially since our demographic is now coming into age - and use platforms like Facebook, Instagram and even Snapchat now.
Mar 17, 2016
Mar 17, 2016
3 min
What are the kinds of things you need to be looking for when watching your competition? What are direct and indirect types of competition?
Mar 17, 2016
Mar 17, 2016
5 min
How are these brands getting their logos on everyone's Snapchat images/videos? It's called geo filters and just released to businesses. Find out what they are and how your nightclub or bar should be using them.